In the fall of 2008, Annie Caron and Olivier Ménard became the owners of L’Entre-Jeux a toys and games store located in St-Charles-Borromée, in the greater Joliette region. With their heads full of projects and their hearts overflowing with energy, the two young entrepreneurs decided in 2010 to acquire a larger commercial building and thus breathe new life into L'Entre-Jeux: larger, more enjoyable… and a greater variety of products!
In February 2011, Annie Caron and Olivier Ménard became co-owners with Éric Leclerc and Véronique Déry of the Jouets Frimousse boutique, located on Aubuchon Street in Trois-Rivières. This new store allowed owners to once again expand the product offering. It was on September 8, 2012 that a second L’Entre-Jeux branch was officially born in Mascouche, this time in partnership with Isabelle Landry and Jean-François Charette.
February 2018 marks the start of a new period of growth for L'Entre-Jeux as all the stores come together to form a single entity and set up a distribution center allowing further expansion of the product selection, 'ensure better replenishment and respond more quickly to customers who buy on the web platform www.lentrejeux.com.
L’Entre-Jeux has opened a new store in Shawinigan in fall 2019 and will open another one in Terrebonne in fall 2020.
Large sections of the L'Entre-Jeux group stores are devoted to prestigious brands such as Lego, Playmobil, Melissa and Doug and Corolle. From rattles to poker chips, from magic to handmade necklaces, from science experiments to the most sought-after board games, L’Entre-Jeux has everything to satisfy the child in each of you!